SEO

Anyone has any knowledge about Search Engine optimization?

Yesterday I transformed all my dynamic links into static links. I've altered the title for every newsitem. Made a small sitemap.

What are the things you must do and what are the things you seriously shouldn't do. I've been googling for it but it all comes back to the same things and noone really knows how google indexes sites.

Static pages > dynamic pages?
Specific titles > same title everywhere?

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