Crossfire sponsership ?

As many of you already know AMD aquired ATI, but this interview which im pasting directly from

Baker went out of his way during the interview to stress the fact that the AMD/ATI deal was in no way a merger, but instead a complete takeover. Therefore, it is sensible that AMD would no longer retain the monikers of the acquired company, instead opting for a uniform brand-name throughout its products. What that means for future product names, of course, we cannot even speculate.

Basically means that the ATI name will be dropped and so will any of the product names like Radeon, Fire GL, Crossfire hmm if xfire.be has got some deal going with ATi whats going to happen if there is no ATi to deal with ? Thoughts
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