In-Game ads in ET:QW?

I was browsing the internet a little and someone mentioned about an interesting and possibly disturbing.

I dug a little into and found this in the EULA of ET:QW.

ET:QW incorporates technology of Massive Incorporated ("Massive") that enables certain in-game objects (e.g. advertising) to be temporarily uploaded to your personal computer or game console and placed in-game while connected online. As part of that process, no personally identifiable information about you is collected and only select non-personally identifiable information is temporarily logged. No logged information is used to determine any personally identifiable information about you. For additional details see Massive's privacy policy at http://www.massiveincorporated.com/privacy.htm

It refers to a company that puts in-game ads into video games and tracks a few certains things about gamers. The duration we play, what ads we watch, what we play and our ip adresses are tracked, meaning at least geographical information.

I guess this is the new world...
Comments
29
they should release ETQW for free with ads, not selling it for 50 bucks
I like it, personally. You see adverts in games already, to a limited extent, and if you look at the advertising in sports, then e-sports certainly needs to head that way to be successful.
What's it got to do with esports [sic]? Straight back into the developers pocket.
Parent
It introduces a good (imho) precedent, at the very least. And the developers (and advertisers working with them) are more likely to push games in esports arenas with embedded advertising included, I'd think.
Parent
there is ingame add in qw!
To stop the ads...

Add these entries to your hosts file, located in windows/system32/drivers/etc:

127.0.0.1 madserver.net
127.0.0.1 ad.madserver.net
127.0.0.1 imp.madserver.net
127.0.0.1 media.madserver.net
gast ik dacht dat wij die ene keer niet gefilmt werden :|
Parent
jij had het niet door , want je had je ogen dicht :d
Parent
Agree this is not as bad as it looks especially not for competitive gaming. How nice wouldn't it be for a company to get your ad in the picture during a good cup final. It would also be nice for leagues to get some more support.

And yes maybe the current technology will not allow it but you never know what there will be next.
Need to invest in Lan gaming... online will get you nowhere so it's pointless, in Lan you have all the adds you want XD
Parent
WHO CARES?
How legal is it?
Load of fuss over nothing.

Anyone who thinks this is bad is just plain silly.
Are you some kind of promoter of QW? Working for SD maybe?
Parent
Why is it good?
Parent
you are also "plain silly"
Parent
I'm silly because...
a) the ads are of no benefit to me? (f.e. cheaper games, revenue for server admins, ...)
b) the ads are an attack on my privacy?
c) the EULA isn't legal in Germany anyway?

You decide.
Parent
a) You'd be the first one to moan if SD didn't have continued support for the game.
b) You are kidding me right? An attack on your privacy?
c) EULA's are legally binding, even in Germany. (read - http://www.esreality.com/?a=post&id=1392010 )
Parent
a) Why would I?
b) What information will they collect in the future? Would you notice?
c) Yes, we've had that already. And the answer is: who clicked "I agree"? Did I? Was it a friend of mine, a relative? They can't proove I did.
Parent
And thinking of AGBs, I doubt it is legal.
Parent
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