Columns
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25 Jul 2007, 10:33
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Journals
For those who enjoyed my last column (not the steelseries one currently on the columns list) which was linked in the You got the power by Shakes, ie Rise of the scene journalist.
I've written a concise piece on the dangers of gaming businesses employing appeasement as a tactic to "fight" against mass media and politicians, of which may be of interest for a general read.
Small extract
"Generally consumers and gamers are the ones on the wrong end of things when it comes to big business. The needs of business and the rights and desires of consumers are often conflicting, and evidently business usually “wins”. For the benefit of gaming as a medium and a competitive platform however, companies need to learn that appeasement isn't the answer."
You can find the full piece here, hope you enjoy and thanks.
I've written a concise piece on the dangers of gaming businesses employing appeasement as a tactic to "fight" against mass media and politicians, of which may be of interest for a general read.
Small extract
"Generally consumers and gamers are the ones on the wrong end of things when it comes to big business. The needs of business and the rights and desires of consumers are often conflicting, and evidently business usually “wins”. For the benefit of gaming as a medium and a competitive platform however, companies need to learn that appeasement isn't the answer."
You can find the full piece here, hope you enjoy and thanks.
I must get back to myself now.