Ecomonics key term
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27 Oct 2008, 12:54
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Journals
Hiho,
Does anyone know the term used to describe a consumer that always wants to buy the latest technology or be the first to own new technology? Any help is appreciated as I have mental block at the moment and cant think of it.
Much love!
Does anyone know the term used to describe a consumer that always wants to buy the latest technology or be the first to own new technology? Any help is appreciated as I have mental block at the moment and cant think of it.
Much love!
I can't think of it atm tho 8)
looking for the reader of my marketing classes, brb
You have innovators, early adopters, early majority, late majority and laggards.
damn you!
This is from Kotler, you cant be more correct than Kotler.
innovators & early adopters are the first to buy a new tech-product