Crossfire.nu has today left the Heaven Media group and will now operate as an independent entity.
Despite the best efforts of both parties, we have come to the realisation that we are unable to assist Crossfire in reaching its full potential, and as such we cannot in good conscience continue along the road we are on. The right, and sensible, action for Heaven Media to take is to hand back ownership of Crossfire, to give the community what they need.
Mark Reed, Chairman of Heaven Media, said: "Whilst we have made efforts to engage and grow Crossfire it hasn't resulted in the success we had hoped for. Having reached a fork in the road as to where next to go, we decided in the interests of the Crossfire community to release the site from the Heaven Media group."
Stuart Saw stated: "The Heaven Media opportunity was one that was too good to turn down. Unfortunately, the operational realities of the deal proved that eventually both parties were losing out from the relationship. We've taken the decision to part ways out of a joint feeling of responsibility to Crossfire and the gamers within it. I'd like to thank Heaven Media for their selfless behaviour in this move and look forward to maintaining a good relationship with them going forward."
Crossfire and Heaven Media will continue an on-going strategic relationship. Crossfire will be looking for ways to best support the ET community going forward whilst Heaven Media will continue to support their gaming community that includes Cadred.org, Tek-9.net and EsportsHeaven.net.
Despite the best efforts of both parties, we have come to the realisation that we are unable to assist Crossfire in reaching its full potential, and as such we cannot in good conscience continue along the road we are on. The right, and sensible, action for Heaven Media to take is to hand back ownership of Crossfire, to give the community what they need.
Mark Reed, Chairman of Heaven Media, said: "Whilst we have made efforts to engage and grow Crossfire it hasn't resulted in the success we had hoped for. Having reached a fork in the road as to where next to go, we decided in the interests of the Crossfire community to release the site from the Heaven Media group."
Stuart Saw stated: "The Heaven Media opportunity was one that was too good to turn down. Unfortunately, the operational realities of the deal proved that eventually both parties were losing out from the relationship. We've taken the decision to part ways out of a joint feeling of responsibility to Crossfire and the gamers within it. I'd like to thank Heaven Media for their selfless behaviour in this move and look forward to maintaining a good relationship with them going forward."
Crossfire and Heaven Media will continue an on-going strategic relationship. Crossfire will be looking for ways to best support the ET community going forward whilst Heaven Media will continue to support their gaming community that includes Cadred.org, Tek-9.net and EsportsHeaven.net.